Without our clients, our work is meaningless. With that in mind, our goals are focussed completely on the satisfaction of our clients. Ensuring they have quality advice, unparalleled access and open communication with us is key.
In harmony with our dedication to quality service is a commitment to keep the process as enjoyable as possible. A real estate transaction can be one of the most wonderful experiences in your life with the right attitude.

A clear vision of your larger purpose in work is the key to achieving your goals.

Our Misson and Philosophy

Anyone who has experience working in the residential real estate industry understands that it a career where you become intimately involved in your client’s lives. To be the best source of advice, you need to understand the person, the lifestyle and future plans. To some this becomes a source of exhaustion, but for our team, it’s the reason we get out of bed, it’s the reason we love this business so much!

Our mission surrounds this idea. Our mission is in harmony with the fact that a home purchase or sale is a major life event. If you are moving up, downsizing, buying for the first time or exiting the London real estate market to move to a completely different market, we want to ensure things go as best as possible.

Our mission is made up of the following key ingredients:

  • Absolute professionalism. Every step of the way we are determined to do things on time, remain accountable and communicate progress reports to our clients regularly.
  • Attention to detail. It is the little things that can send a real estate transaction the wrong direction quickly. During home showings, offers and negotiations, you can count on us to be covering all the details so you can focus on the big picture.
  • Client priorities over team priorities. We will give you the best advice and counsel possible, regardless of how it might affect the sales process. We realize the only reliable business is a business built on satisfied clients. Your priorities always come first.
  • The best possible service offerings. We invest in the best systems and continue to enhance our skill set through continued education and innovation.


We take our mission very seriously. With these core values we have become the premier service provider for real estate in London Ontario and the surrounding areas. You can count on us every step of the way.


Greg McCarvell, Broker